From The Ground Up

Ever wonder how a successful business comes to life from the ground up? How about a business within a business? Just ask Brad Jones and Scott Blevins, friends and co-founders of Carefully Crafted & the creators of Taffy Tree.

From The Ground Up

Ever wonder how a successful business comes to life from the ground up? How about a business within a business? Just ask Brad Jones and Scott Blevins, friends and co-founders of Carefully Crafted & the creators of Taffy Tree.

From High School Friends to Company Co-Founders

Brad and Scott met in high school and quickly became friends, bonding over a shared love of gaming and web design. By 2004, they launched their first web-based game, Battle Magica (long before the dawn of Facebook games)! They built a complex RPG where players could battle, shop, sell, explore, and earn game currency—all while they continued to scale the game to accommodate over 1,000 players.

After Battle Magica, Brad forged a path in marketing and graphic design while Scott mastered tech development. After years spent leveling up in their respective careers, they joined forces once again and reunited as co-founders, creating their digital agency Carefully Crafted in 2022.

​​The Birth of Taffy Tree

A turning point came with creating Taffy Tree, a software platform initially intended to help manage Carefully Crafted’s many projects. With AI-enhanced features like proposal creation and automated task management, Taffy Tree completely revolutionized workflow, paving the way for Carefully Crafted to rapidly expand in a incredibly short amount of time.

What's in a Name?

Carefully Crafted

 (kair-fuh-lee kraft-id)

The name "Carefully Crafted" reflects Brad and Scott's dedication to meticulous work and a deep commitment to quality.

Taffy Tree

(taf-ee tree)

The name "Taffy Tree" combines adaptability and growth—Taffy symbolizes flexibility, while the Tree represents interconnectedness.

From Vision to Reality: Tapping into the Power of AI

Brad and Scott’s friendship and skills have taken them from crafting a 
web-based game to building a thriving agency with a powerful 
platform tool, all from scratch. 

Carefully Crafted’s team is now five strong, and leverages Taffy Tree’s integrated AI to handle their large volume of clients and projects. With Taffy Tree as their powerhouse project management tool, the engine of Carefully Crafted has a rocket booster attached. Brad and Scott are part of the ongoing story of how AI is currently transforming the industry—stay tuned for their next groundbreaking chapter.

In the meantime, why don’t you try Taffy Tree out for yourself?

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